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Ditch your falsies + love on your natural lashes with the only lash kit you'll ever need. Featuring our award-winning hit, Extreme Length Mascara + Lash Primer, our NEW Extreme Volume Mascara + Bold Lash Primer, and our Honestly Healthy™ Lash Serum so you can rock next-level lashes for every mood.
Ditch your falsies + love on your natural lashes with the only lash kit you'll ever need. Featuring our award-winning hit, Extreme Length Mascara + Lash Primer, our NEW Extreme Volume Mascara + Bold Lash Primer, and our Honestly Healthy™ Lash Serum so you can rock next-level lashes for every mood.
Note: Items are packed individually and may ship separately.
Cue the Blue for bolder, blacker lashes than ever. An innovative dual-ended, clean mascara + primer that builds maximum-fiber volume from root to tip so you can let your lashes do the talking. Made with nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes. Made for all lash types, including sensitive eyes + contact lens wearers.
"The game-changing primer with 3 sizes of fibers + blue pigment delivers instant drama for even the most sensitive eyes.” -Jessica Alba, Honest Founder
Bigger, Bolder, Blacker. Our clean trailblazing Extreme Volume Mascara + Bold Lash Primer features a dual-ended approach designed for maximum volume, curl + all-day wear without smudging or clumping. Our built-in blue primer deposits 3 lengths of natural fibers + amplifies color to deliver the truest, richest, blackest black. Thin primer brush separates and coats every lash in blue pigment, while the extra fluffy mascara brush creates thicker-looking lashes from root to tip for a dramatic end result. Our mascara is safe for sensitive eyes and made with nourishing castor oil.
MADE WITH: Nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes
Go bold, babes. Comb on my blue-tinted primer to create an even base that literally amps up color. Wait 30 seconds and let my primer work its magic. Finish with a few root-to-tip coats of my fiber-infused mascara for a full-fringe effect.
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
TINTED PRIMER: Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Stearic Acid, Propanediol, Hydrolyzed Corn Starch, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007)
MASCARA: Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Stearic Acid, Cellulose, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes
Clean Mascara That Works™
An award-winning, bestselling double-sided mascara + lash primer designed to work together to deliver ultimate length and volume. There's a reason it's the #1 clean mascara on Amazon!* Made with Jojoba Esters.
*Source: Stackline / Amazon U.S., Mascara, Retail Sales (April 2020 - April 2021); based on The Honest Standard.
"The 2-in-1 primer + mascara delivers incredible length” -Jessica Alba, Honest Founder
This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara's performance, while boosting length and staying power. That's why it's the #1 clean mascara on Amazon.
MADE WITH: Jojoba Esters
MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Always check with your local municipality for recyclability acceptance.
We’re in the process of upgrading our packaging to be more sustainable. Our products may look different, but don’t worry – they’re still the same great formulas you love.
Falsies for what? Evenly apply my primer along your lashes, wait 30 seconds + top it off with a few coats of my rich black mascara for next-level length.
Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.
MASCARA: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).
LASH PRIMER: Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid
Jojoba Esters
Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
A serum-infused lash tint that defines and enhances the look of lashes, made with conditioning Castor Oil, and Red Clover + Mung Bean that help to strengthen for healthy-looking lashes. Made with Castor Oil + Red Clover + Plant-Derived Protein. Works for all.
"I'm all about healthy-looking lashes and this conditions from root to tip." -Jessica Alba, Honest Founder
Clinically proven fuller-looking lashes over 12 weeks*
This everyday, serum-infused lash tint defines and enhances the look of lashes in three shades of your choice, Black, Brown, and Natural. The nourishing treatment is designed to deliver lash enhancing benefits. Infused with Castor Oil + Jojoba Esters + a proprietaty blend of Mung Bean + Red Clover Extract, this conditioning treatment is designed to strengthen and support lash health. The clinically tested lightweight formula effortlessly enhances from root to tip for naturally fuller looking lashes. Blink better, babes.
MADE WITH:MADE WITHOUT: Parabens, Paraffins, Silicones
*In a clinical study of 49 women after 12 weeks of use
Cap is made from 50% post consumer recycled plastic
Bottle is made from 100% virgin polypropylene
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
*Always check with your local municipality for recyclability acceptance
Apply nourishing formula from root to tip + along the base, evenly coating every lash. Swipe me on daily or whenever your lashes need some extra love.
Use as directed. In case of irritation, discontinue use.
Clear(Natural):
Water (Aqua/Eau), Beeswax (Cera Alba), Glycerin, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Castor Isostearate Beeswax Succinate, Cetearyl Alcohol, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract,Hydrolyzed Vegetable Protein, Ricinus Communis (Castor) Seed Oil, Cellulose Gum,Caprylyl Glycol, Pullulan, Hydroxyacetophenone, Xanthan Gum, 1,2-Hexanediol, Sodium Phytate, Trisodium Ethylenediamine Disuccinate, Tocopherol, Niacinamide, Panthenol, Sodium Carbonate, Methyl Dihydroabietate, Sodium Hydroxide
Brown,Black:
Water (Aqua/Eau), Beeswax (Cera Alba), Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Polyhydroxystearic Acid, Potassium Cetyl Phosphate, Glycerin, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Jojoba Esters, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract, Hydrolyzed Vegetable Protein, Ricinus Communis (Castor) Seed Oil, Castor Isostearate Beeswax Succinate,Cellulose Gum, Caprylyl Glycol, Pullulan, Hydroxyacetophenone, Xanthan Gum, 1,2-Hexanediol, Cellulose, Sodium Phytate, Trisodium Ethylenediamine Disuccinate, Tocopherol, Niacinamide, Panthenol, Cetyl Alcohol, Sodium Carbonate, Methyl Dihydroabietate,Sodium Hydroxide, May Contain (+/-): Iron Oxides (Cl 77491,CI 77499, CI 77492)
Parabens, Paraffins, Silicones
